Eco-conscious consumers say it’s not easy being green

Eco-conscious consumers say it’s not easy being green

A Victoria University of Wellington researcher has uncovered why environmentally concerned consumers don’t always buy green products. School of Marketing and International Business lecturer Dr Micael-Lee Johnstone undertook research with Macquarie University’s Dr Lay Peng Tan to explore the gap between consumers’ largely positive attitudes towards the environment and their comparatively un-environmental purchasing habits. “Despite […]