Truth decay: when uncertainty is weaponised
From tobacco to food and fuels, industries use denial, deceit and doubt to corrupt. By Felicity Lawrence. The Triumph of Doubt: Dark Money and the Science of Deception David Michaels Oxford Univ. Press (2020) In 2017, US presidential strategist Kellyanne Conway coined the phrase “alternative facts” to defend false claims about the size of the crowd at Donald Trump’s inauguration. Numerous commentators lamented that we were entering a new era of Orwellian doublethink. These are indeed upside-down times, as epidemiologist and former safety regulator David Michaels demonstrates in his excoriating account of the corporate denial industry, The Triumph of Doubt. Unwelcome news is automatically rebranded fake news. Inconvenient evidence from independent sources — say, about climate breakdown and fossil fuels, or air pollution and diesel emissions — is labelled junk science and countered with rigged studies claiming to be sound. But it would be wrong to see truth decay solely as the preserve of today’s populist politicians. Normalizing the production of alternative facts is a project long in the making. Consultancy firms that specialize in defending products from tobacco to industrial chemicals that harm the public and the environment have made a profession of undermining truth for decades. They hire mercenary scientists to fulfil a crucial role as accessories to their misrepresentations. Denial machine Michaels was among the first scientists to identify this denial machine, in his 2008 book Doubt is Their Product. His latest work combines an authoritative synthesis of research on the denial machine published since then with his own new insights gleaned from battles to control the toxic effects of a range of substances. He takes on per- and polyfluoroalkyls, widely used in non-stick coatings, textiles and firefighting foams; the harmful effects of alcohol and sugar; the disputed role of the ubiquitous glyphosate-based pesticides in cancer; and the deadly epidemic of […]