Rupert Murdoch and the rise and fall of the press barons: how much power do newspapers still have?
Simon Potter, Professor of Modern History, University of Bristol Rupert Murdoch has been demonised as a puppet master who would pull the strings of politicians behind the scenes, as a man with too much power. But what influence did he and his fellow media moguls really wield? The day after the 1992 UK general election, Murdoch’s tabloid The Sun claimed credit for the Tory victory with the notorious headline “It Was The Sun What Won it”. Murdoch subsequently denied he had such influence. But in 1995, and with another general election on the horizon, Labour leader Tony Blair certainly thought it was worth courting the media mogul. Blair, along with his chief press secretary Alistair Campbell, travelled to Hayman Island, Australia, to address a News Corp. conference. Two years later The Sun turned its back on the Conservatives and backed New Labour, which emerged victorious from that year’s general election. Commentators have argued that Murdoch’s US media empire, notably Fox News, gave Donald Trump significant public support in his quest for presidential power. Although Murdoch now seems to have gone cold on Trump, his latest biography quotes the tycoon’s ex-wife Jerry Hall as telling him: “You helped make him president.” More than a century ago, commentators were worrying about the power of the “press barons”. The archetype of this malign figure was Lord Northcliffe, who as Winston Churchill put it, “felt himself to be possessed of formidable power” after helping to unseat a prime minister and install the next one. According to Churchill, “armed with the solemn prestige of The Times in one hand and the ubiquity of the Daily Mail in the other”, during the first world war Northcliffe “aspired to exercise a commanding influence on events”. Of course, the media landscape has changed dramatically since then. Indeed, it has even been transformed in […]