International Women’s Day Profile: Keren Cook, NatureBee CEO
Could you share with us a bit about what your role entails at NatureBee? As CEO, I steer NatureBee’s vision toward innovative natural health solutions, manage our dedicated team, and engage in strategic decisions, from product development to market expansion. It’s a role that keeps me on my toes! How is NatureBee progressing? Despite global economic headwinds we’ve managed not only to stay afloat but grow. We’re making a conscious pivot to enhance logistics, specifically designed to underpin further expansion into key markets like Australia and the United States. This has been possible due to an intimate understanding of our customer base and an unwavering commitment to natural, quality health products. New products, exciting times? Definitely exciting times! We are launching PowerBee, a pollen-fuelled health shake, which reflects our commitment to innovation. It’s the culmination of rigorous scientific testing, product development, and natural goodness – and over two years of R&D perfecting the recipe, working closely with a human immunologist (PhD) refining logistics, and aligning our branding to ensure it’s just right. As someone passionate about wellness, for me this product is a perfect example of how we harness nature for balanced nutrition. We know that the fitness community well understands the benefits of PowerBee, particularly in the realms of both energy and recovery, but we also want to reach those who would benefit from a high-quality nutritional solution, while on the go. What challenges does your job present to you? Every day is different. The current economic climate demands strategic manoeuvring to maintain sales growth and market position. Keeping up with the rapid pace of e-commerce’s ever-shifting landscape poses its own challenges, as does managing an international brand from our Kiwi roots. What developments keep you awake at night? The potential of what’s next for NatureBee and ensuring we […]