Another savage blow to regional media spells disaster for the communities they serve
Kristy Hess Associate Professor (Communication), Deakin University With swift and savage force, the COVID-19 pandemic has inadvertently attacked Australia’s local news media ecology, which was already battling a weakened immune system. As a researcher working on Australia’s largest academic study into the future of local newspapers, the phones have been running hot in recent weeks. We’ve had calls from everyday people, journalists made redundant, cadets surviving on JobKeeper, and independent news proprietors, all navigating their way through the crisis. News Corp has announced plans to close or suspend printing operations of more than 100 suburban and small community titles. Its more successful publications, such as the Geelong Advertiser, Gold Coast Bulletin, Hobart Mercury and the iconic Northern Territory News, will remain with print and digital editions. Other independently-owned newspapers across rural and regional Australia are still breathing: they are gasping for air, but they are breathing. They’ve either temporarily suspended operations, cut back the number of print editions or shifted to a digital-only model to “see how it goes”. Since the COVID-19 crisis emerged, there have been two key funding schemes introduced (or re-introduced) to support news providers – the government’s $50 million Public Interest News Gathering Program and a $5 million Regional and Small Publishers Innovation Fund. The federal government has also announced plans to force Google and Facebook to share advertising revenue with producers of quality journalism in Australia. The Australian Competition and Consumer Commission is now seeking views on its new draft mandatory code that will address bargaining power imbalances between Australia’s news media businesses, and Google and Facebook. This has been met with some initial concern from the Country Press Association of Australia amid fears the modelling may only benefit big companies and not the little players that serve small towns and cities. The Victorian government has waded in to provide more than $4 million in additional advertising […]