• Home
  • Articles
    • Books
    • Business News
    • Community
    • Economics
    • Environment
    • Food
    • Human Rights
    • Observations
    • Politics
  • About
  • Subscribe
  • Contact
The Mirror is a bi-monthly magazine which looks at the social, spiritual, political and environmental issues in our world
Reflections and Observations
  • Home
  • Analysis
  • Books
  • Business News
  • Change the Conversation
  • Climate Change
  • Comment
  • Community
  • Economics
  • Energy
  • Environment
  • Food
  • Health
  • Human Rights
  • Observations
  • Politics
  • Social Networking
  • Spirit
  • The Creative Class
  • The Daily News
  • Women Going Places
  • Uncategorized

Power Play

by Tim Higgins

Inside the outrageous, come-from-behind story of Elon Musk and Tesla’s bid to build the world’s greatest car.

Elon Musk is among the most controversial titans of Silicon Valley. To some he’s a genius and a visionary; to others he’s a mercurial huckster.

Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

www.themirrorinspires.com

When Tesla was founded, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential.

The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters.

Musk himself would often prove Tesla’s worst enemy–his antics more than once took the company he had initially funded largely with his own money to the brink of collapse.

Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success.

A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds–and changed the future.

Share this:

Related Posts

Picture 3 When the going was

Analysis /

Graydon Carter hired Christopher Hitchens, pissed off Trump and revealed Deep Throat

Graydon Carter

Books /

When the Going Was Good: An Editor’s Adventures During the Last Golden Age of Magazines

a85f1ee408690f9f5757ad5f96e324e1

Business News /

Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism

‹ Where to now Afghanistan?› Is Organic Farming ‘Mainstream Agriculture In Waiting’?

9th May 2025

Recent Posts

  • Graydon Carter hired Christopher Hitchens, pissed off Trump and revealed Deep Throat
  • When the Going Was Good: An Editor’s Adventures During the Last Golden Age of Magazines
  • Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism
  • The EU will spend billions more on defence. It’s a powerful statement – but won’t do much for Ukraine
  • In siding with Russia over Ukraine, Trump is not putting America first – he is hastening its decline

Categories

  • Analysis
  • Books
  • Business News
  • Change the Conversation
  • Climate Change
  • Comment
  • Community
  • Economics
  • Energy
  • Environment
  • Food
  • Health
  • Human Rights
  • Observations
  • Politics
  • Social Networking
  • Spirit
  • The Creative Class
  • The Daily News
  • Uncategorized
  • Women Going Places

Archives

JEZ Media

Back to Top

  • Home
  • Analysis
  • Books
  • Business News
  • Change the Conversation
  • Climate Change
  • Comment
  • Community
  • Economics
  • Energy
  • Environment
  • Food
  • Health
  • Human Rights
  • Observations
  • Politics
  • Social Networking
  • Spirit
  • The Creative Class
  • The Daily News
  • Women Going Places
  • Uncategorized

To subscribe, advertise or contribute articles to themirrorinspires.com contact publisher@xtra.co.nz

(c) The Mirror Inspires, 2025