Five reasons communications around fracking have gone wrong
-Charlotte Webster, CCgroup Fracking is facing a major backlash from the public – so in terms of communications, what’s gone wrong? The public at large can’t make the call that with fracking we’ll be drinking high quality water, experiencing the peaceful countryside we value, seeing lower gas bills and witnessing sustained, green, economic growth, says Charlotte. I’m just back from a week surfing in Portugal. It was glorious, as always. Having grown up by the sea I learned to sail at ten, started racing dinghies at 13, collected multiple bumps and bruises, lived on a boat on the Thames in London and, it’s safe to say, I feel at home in the water. Ok, some of us are real water babies, others less so. A friend of mine simply won’t go near the sea for fear of waves. She’s in her thirties but still terrified by its power. Fair enough. Not ideal when it’s your holiday buddy on a surf trip, but hey. You can see what’s coming here. Quite simply, water plays a vital role in our lives – for surfers and non surfers alike. It’s arguably the world’s most precious resource and something we interact with daily. Mineral water providers have long been extolling the virtues of the ‘purest’ water, in a continual game of one-upmanship. One can even buy the ultimate in purity shipped over from Fuji. I just also happen to find it peaceful to be near and in, most of us do. The human body is 60% water so, fundamentally, when we protect it weÕre protecting over half of our own selves, our physicality. So, as the pressure on our natural resources grows, the content of our food and water systems becomes increasingly questioned, is it any wonder we hold water in such high regard? […]