• Home
  • Articles
    • Books
    • Business News
    • Community
    • Economics
    • Environment
    • Food
    • Human Rights
    • Observations
    • Politics
  • About
  • Subscribe
  • Contact
The Mirror is a bi-monthly magazine which looks at the social, spiritual, political and environmental issues in our world
Reflections and Observations
  • Home
  • Analysis
  • Books
  • Business News
  • Change the Conversation
  • Climate Change
  • Comment
  • Community
  • Economics
  • Energy
  • Environment
  • Food
  • Health
  • Human Rights
  • Observations
  • Politics
  • Social Networking
  • Spirit
  • The Creative Class
  • The Daily News
  • Women Going Places
  • Uncategorized

Books: Marissa Mayer and the fight to save Yahoo

From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo’s work culture, people are obsessed with, and polarised by, Marissa Mayer’s every move.

She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can’t hold eye contact in one-on-ones and a geek who is Oscar de la Renta’s best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story.

Back in the 1990s, Yahoo was the internet. It was also a $120 billion company. But just as quickly as it became the world’s most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo’s history for the first time, getting inside the board room as executives make genius calls and massive blunders.

Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them. Without Loeb’s initiative, Marissa Mayer would never have been given her chance to save the company.

This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo – its awful board – and tore it apart, getting two CEOs fired in the process.When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 4.00 p.m. on Thursday.

Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo’s culture is vibrant and users are coming back. In Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson also explores what may be the internet’s first real turnaround.

r

Share this:

Related Posts

Picture 3 When the going was

Books /

Graydon Carter hired Christopher Hitchens, pissed off Trump and revealed Deep Throat

a85f1ee408690f9f5757ad5f96e324e1

Business News /

Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism

Graydon Carter

Books /

When the Going Was Good: An Editor’s Adventures During the Last Golden Age of Magazines

‹ Productivity across all sectors› The four global forces breaking all the trends

14th May 2025

Recent Posts

  • Graydon Carter hired Christopher Hitchens, pissed off Trump and revealed Deep Throat
  • When the Going Was Good: An Editor’s Adventures During the Last Golden Age of Magazines
  • Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism
  • The EU will spend billions more on defence. It’s a powerful statement – but won’t do much for Ukraine
  • In siding with Russia over Ukraine, Trump is not putting America first – he is hastening its decline

Categories

  • Analysis
  • Books
  • Business News
  • Change the Conversation
  • Climate Change
  • Comment
  • Community
  • Economics
  • Energy
  • Environment
  • Food
  • Health
  • Human Rights
  • Observations
  • Politics
  • Social Networking
  • Spirit
  • The Creative Class
  • The Daily News
  • Uncategorized
  • Women Going Places

Archives

JEZ Media

Back to Top

  • Home
  • Analysis
  • Books
  • Business News
  • Change the Conversation
  • Climate Change
  • Comment
  • Community
  • Economics
  • Energy
  • Environment
  • Food
  • Health
  • Human Rights
  • Observations
  • Politics
  • Social Networking
  • Spirit
  • The Creative Class
  • The Daily News
  • Women Going Places
  • Uncategorized

To subscribe, advertise or contribute articles to themirrorinspires.com contact publisher@xtra.co.nz

(c) The Mirror Inspires, 2025